Magazine Distribution for California
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Trade Targeted Magazine Placement Program for California


Newsways Distributors is the largest independent distributor of magazines in the California marketplace. We visit over 2,000 outlets throughout California weekly.


Rack-n-Rollout is your opportunity to tap into the sales potential of our extensive distribution base and place your title where it has the best chance to succeed. Rack-n-Rollout can expand the number of quality outlets that carry your title in Los Angeles, San Francisco, Anaheim, San Bernardino, Oakland, San Diego, Fresno, Bakersfield and in surrounding counties.  

Our account base includes: 

·         Moderate to high volume Convenience Chains

·         Newsstands and Bookstores

·         Grocery and Drug Stores

·         Hotel, Office and Lobby Concessions

·         Independent Liquor and Convenience Stores

·         Independent and Chain Supermarkets


Once in the program, you are assured placement in an expanded number of accounts. You pay only for accounts where your magazine is added or placed. The distribution will be targeted to the class of trade and region best suited to your title based on your preferences and our title comparatives.

In this program you will get between 75 and 500 outlets added to your existing distribution with a slotting allowance of $3 per location per issue.


After the end of the program the performance of your title will be evaluated and accounts with a sell-through of 38% or better will be maintained and regulated as part of our normal distribution.


This program is open to weeklies, bi-weeklies, monthlies, bi-monthlies and quarterlies. The minimum number of issues for participation is 3 for all frequencies. There is no maximum limit to the number of issues that may be booked.


One time set-up fee of $85 for titles new to Newsways.


For more program information and details, please contact Christine Du.


Phone: 323.258.6000 ext. 233
Fax: 323.344.1079






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